Have you ever Googled something that you were interested in buying and found nothing but crappy fake reviews?
Reviews that pretty much just list what’s said on the sales page and tell you to buy now in big red letters.
Pretty much all of us have at some point.
The truth is that these lazy affiliates are both unethical and are throwing money away.
A top Google ranking is prime real estate and someone visiting your site looking for a review for something they want to buy is a visitor that could make you a lot of money.
By putting up some crappy review that took you 10 minutes to type up for a product that you haven’t actually bought all you’re going to do is annoy your visitor and they’re going to hit the back button and look somewhere else.
I made the mistake of doing something like this recently on one of my website.
In a rush to put out some content for a product that was being launched I put up a pretty terrible review when I hadn’t even bothered to buy the product.
Because the product was new and there was little competition I managed to get the number 2 ranking in Google.
The problem was that my visitors saw right through my cookie cutter review and overall after thousands of visitors my EPV (earnings per visitor) amounted to around 0.05 cents.
My bounce rate was over 90%! That means that 9 out of 10 people clicked the back button pretty quickly.
5 cents per visitor from people interested in buying a product is terrible!
To tell you the truth I felt like a sleazebag, these people were visiting my site looking for the truth and I was trying to lie to them.
So I bought the product and spent the day reading through it. I actually thought it was pretty good.
Over the next 2 days I wrote a 3,000 word review covering pretty much everything a visitor may want to know.
It was a genuine and honest review and do you know what happened?
That review went on to get tons of comments from visitors and the bounce rate went down to 30% which is very good for this type of post.
And best of all the EPV went from 5 cents per visitor to over 80 cents per visitor!
So by actually putting in a bit of time and effort I created a review that not only makes more money but also provides visitors with a good honest review to read.
It’s a win win situation.
But the truth is that most affiliates are far too lazy to actually write good content and make any real money.
So my advice is when you’re writing reviews always buy the product first so you can be honest.
Most people are scared to write anything negative about the product they’re promoting because they don’t want to turn off their visitors.
But your visitors will respect you more if you tell the truth. And if you’ve bought a product and it sucks then say it sucks because your visitors will see you as someone they can trust.
You can then point them in the direction of a product that doesn’t suck and your conversions will be higher because of the trust you’ve built with your visitors.
So if you’re going to write something and put it out there whether it be a review, an article or some kind of case study always make sure you’re honest and don’t rush it.
It’s much better to spend a day writing something good than 10 minutes writing something that’s crap.
I hope you found this post helpful, do you agree with me or disagree?
Let me know in the comments below!